Deliver B2B Results.
Blue Barn Consulting
Blue Barn Consulting provides integrated marketing solutions for businesses of all sizes across industries. We help B2B brands drive engagement and get results.
We’re hands-on, working with you every step of the way — from strategy to execution. We’ll fill the gaps in your marketing coverage and craft content combined with demand generation strategies to elevate your brand.
Marketing
You’re great at providing products and services to your customers. But how do you get them to notice you in the first place? We can create a marketing plan designed to put you on their radar. We help prospects and customers find you and understand your value.
Thing is, there are countless ways today to forge relationships with current and potential customers—both online and off—but most businesses are hard-pressed to sustain those conversations and do the work required to generate a steady flow of new business leads.
We can help. We’re strategists and doers. We’ll work with you to create a marketing strategy that’s right for your business, and then we’ll help you put it into action.
Sales Enablement
Great salespeople partner with prospects and customers to find solutions, but they can’t do it alone. They need materials and product intelligence that convey the authoritative voice of your brand. And they need access to that information ASAP, at that crucial time when courting new business.
That’s where we come in. We’ve done it all: from battle cards to case studies to competitive positioning to sales presentation decks, we create the content and highlight processes to arm your sales team with everything they need to keep the conversation moving forward with customers.
Alliances and Partners
Whether you’re already selling your B2B services in tandem with another business, or you’re interested in exploring the opportunity to partner with other businesses to expand your reach, we can help you capitalize on those combined capabilities to attract customers and increase revenue.
Alliances with a go-to-market strategy need a plan that includes marketing (to-, through-, or with-) and sales enablement, but with additional twists that need to be navigated. We work with you and your partner to make sure the benefits of the partnership are realized.
Marketing Services
Integrated Marketing
Integrated marketing campaigns are the lead generation engine for B2B brands. Targeting, segmentation, account-based marketing, personalization, and analytics are just some of the tactics that make the engine run. We can craft marketing campaigns that attract and convert customers through multiple channels.
Content Marketing
Content marketing engages B2B customers, builds and cements relationships, and targets your audience with precision to address their most pressing questions. Without content, there is no marketing. At Blue Barn, we’re content experts. We create and deliver holistic content strategy that compels action.
Social Media Marketing
Social media platforms drive and amplify content and conversations with customers and prospects. LinkedIn, Twitter and Instagram are among the social channels that are foundational to marketing strategy. We can build an always-on strategy to extend the power of your brand through social media marketing.
Digital Advertising
Digital advertising is a powerful way to promote brand awareness and generate leads. We'll work with you to incorporate online advertising into the marketing plan. We write the copy, the landing page and targeting, and help you with your awareness and lead generation campaigns.
Product Marketing
Product marketing is an integral component of the marketing mix, designed to highlight product capabilities and connect them with customers’ needs. We’ll work with you to create custom messaging and campaigns around new and existing products to spur demand.
Website Copy
Your website is the public face of your brand, and the content needs to convey your message. You also need to get noticed. That's where we can help. We’ll collaborate with you to produce website copy that is optimized for SEO for the home page and all of your landing pages.